Selling at farmer's markets... in the heat of summer?
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Tech Help, Tips, Tricks, Techniques
Just found this discussion. I do farmers markets throughout the summer. It is a great way to keep money coming in during the slowest time of the year. I have a shop, so most of the people who come visit us at the market know what I do in my shop and if they don't know us I can tell them about it. At the farmers market, We do things that we do not do in our shop. We do "festival type" things like frozen bananas dipped in chocolate, chocolate dipped strawberry kabobs, our own version of frozen hot chocolate, etc. Things you can walk around with and eat... Our customers love it and they know to go to the market to get these things...made fresh right in front of them. On cooler days we do an amazing hot chocolate, caramel apples, and we will then start bringing in products from our shop...candy bars, chocolate covered nuts, mendiants, etc. It keeps me from having to deal with melting so much. It seems to keep customers coming back to see what's new too...because we will dip fresh fruits that are in season. A bag of fresh blackberries in white chocolate, raspberries in dark, or dark chocolate figs...etc. I love the market. I love the comments on sampling too! I like the idea of sampling ganache...a lot of people don't quite understand what all goes into making truffles. I never sample them...and I have really quit sampling just about anything. I had a lady last week at the market get mad at me for not sampling to her...but she was the only one who asked for a sample. Everyone else seemed excited to BUY something. I was so happy to hear about the lady that ate cat food mentioned earlier! That is awesome! You don't get samples of food you are ordering at a restaurant...you cant just sample any product at Walmart...but I agree with Elena...it is a Costco or Sams syndrome that people have. It drives me crazy! What we do is so specialized...I just can't give it away anymore. I have been burned by doing that in the past. People stop coming to buy things and come for samples...even other vendors started coming at the end of the day to see what I had left over after I gave out fresh berries that had been dipped in chocolate that didn't sell. It was upsetting. They buy them now because they love them! I do give the other vendors a small discount now...it is like a big family...If you do stick to selling your chocolates throughout the summer, I think Elena has some great tips!